42 Tips For Small Business Event Planning - Small Business Trends


event planning business

Dec 23,  · Event planners know how important organizational skills are in planning and executing a successful event. But as an event planning business, you may be overlooking the importance of having a business plan that keeps you organized and on track in the big picture operation of your business. Occasions personal event planning business plan executive summary. Occasions is a start-up business specializing in event planning, making its expertise and its products available to . May 30,  · Many Event Planners start out working from home. This can be a great model for setting up an event planning business as it keeps overheads down in those critical early stages of trading and can maximise productivity. If you are considering whether it could work for you and how to make a success of it, here are some things to think about.

How to Start an Event Planning Business from Home (Updated )

Organizing and holding an event takes planning. Decide upon your target audience before anything else. The first step — before you do anything else — should be to clearly define who your target audience is. From this all the other decisions will fall into place. Format, content, prices, location, etc. This structured approach will also help you to stay focused on achieving specific goals.

That way you are less likely to allow the scope to become too broad or watered down. Make a list of details — everything including lighting and public transportation, to content and refreshments. When you decide to have an event, event planning business, everything matters.

From program content and lighting to transportation and parking — everything counts. And your audience will attribute everything to you and…your brand. Have a clear business purpose for holding the event. Before you can begin planning a successful event, be clear on why you are doing it in the first place.

Because every decision after that should support your main goal. Is it lead generation? Is your goal to create awareness of your company or a particular product? Or do you simply want to make money which is okay too? Watch out for other industry events when scheduling. Check the calendar. Be flexible with changes in size, location and other details.

As you get into the event planning process, you may find that your event changes in size, event planning business, location, and many other ways than you originally envisioned. Some flexibility is necessary. Know your limitations. We all know the goal is to throw a great live event. To that end, we also have to be aware of event planning business we can or cannot realistically do — be it budget … or time-wise.

For a big event, you should prepare several months ahead. If the budget is small, you may have to counterbalance with creativity and a lot of do-it-yourself work. Always start with strategy. Just like building any business, great events start with a strong, thoughtful and measurable strategy.

Live events are an amazing way to share your brand, connect with your target market, get feedback on your product and more! But you need to know what you are trying to achieve. Then make sure that you proceed in line with reaching these goals. Know how you are going to pay for the event, event planning business.

Most events are funded by sponsorships, ticket sales, internal marketing budgets — or a combination of all three. Or start selling advance tickets to make sure there is enough interest in your idea to fund it. Events tend to cost more than the average small business owner thinks — primarily in regards to the venue and food and beverage.

Remember to price out all the permits and licenses you will need as well. This is where an event planner can help you avoid headaches.

Consider crowdfunding as a new option to raise money for an event. If this is your event planning business time running events, use crowdfunding platforms to ease the risk.

By publishing your events on these platforms attendees will need to pledge for tickets for the event to take place. If the minimum number of attendees required is not met the event does not take place. Create a marketing plan for the event. The more organized you are, the more professional your event will be. Be tireless in your efforts or your event will fail. Define event planning business reason s for people to show up. For a consumer product it might be a party with entertainment and product demos and freebies.

For a business crowd it might be educational content or an exciting, well-known expert speaker. When promoting an event be sure to tell your target market what they will learn, who they will meet and why they should be there. If you are using speakers, give them advertising copy so that they can promote the event to their audiences. Learn how to talk to the media. Journalists are very busy and always on deadline.

Let them know that the information exists and — for future stories — that you are an expert in that field. Include that information when you reach out. Use Twitter hashtags and Instagram hashtags, event planning business. Twitter is terrific for promoting events and for creating a sense of online community around an event. Set up a unique hashtag early on. Put the hashtag right on the event website, and if you use the Tweet button for sharing on the site, work the hashtag right into the premade verbiage.

When people tweet, it promotes the event automatically on Twitter. You can do something similar with Instagram for people to share photos about the event. Event planning business online social pre-events to promote the main event. To build interest in your event, trying holding a Google Hangout or a Twitter chat a few weeks before the main event.

Invite a few of your speakers to participate in the online social event. In other words, event planning business, discuss what speakers will cover, or highlight the activities. It generates anticipation. Buy advertising on social media networks. Buying advertising on social networks is often overlooked by small events. Social advertising platforms Facebook, LinkedIn and Twitter above all offer in depth targeting options that can significantly help to event planning business our target audience in our geographical location.

The good news event planning business that no large budgets are required and ticket sales can be easily measured. Use YouTube to promote your event. YouTube is the second search engine worldwide after Google, event planning business.

Video provides significant visual cues thus impacting heavily on our decision making process. With events we always feel the risk of not knowing what will happen, video eases that event planning business. Create an awesome low-budget promotional video.

Get local bloggers involved, event planning business. Be smart with bloggers. Involving local bloggers to participate at the event is usually a great strategy to gain audience before, during and after the event.

Bloggers usually count on event planning business wide reach and do not usually follow traditional media rules. Leverage event registration platforms like Meetup.

Use existing platforms. If this is your first attempt at running an event and you lack the skills to promote it, have a look at Meetup. Other than offering a suite to manage events online, Meetup is a great referrer for relevant audience in your area.

It also features registration and RSVP management capabilities that are particularly handy if you are inexperienced.

Use online registration. The easier way to scare people away is by having analog registration faxes, bank draft or at the door only. Offer online registration event planning business secure as many attendees as soon as possible, event planning business, that will help to forecast numbers and release budget soon, event planning business.

Get listed on sites catering to your group. Once you know who you want to attend, event planning business, the next step is to put yourself in front of them. There are websites that specialize in listing events nationally e. Meetup and locally so start there and research which are the most appropriate to get listed on.

Offer local partners event planning business to promote you. Press releases sent to the relevant media outlets will help generate news buzz. You also could look at getting media online and offline involved as partners. They get exposure at your event in return for publicizing it. Make it easy on your speakers to publicize to their followers. Or ask them to send out something to their email subscribers.

Give early bird incentives. Early bird tickets at a cheaper rate are a great way to get early sign ups by giving people an incentive to act now rather than wait and forget. Delegate responsibilities.


How to Start an Event Planning Service


event planning business


Dec 23,  · Event planners know how important organizational skills are in planning and executing a successful event. But as an event planning business, you may be overlooking the importance of having a business plan that keeps you organized and on track in the big picture operation of your business. Whether it’s a conference, seminar or a customer appreciation day, and whether you have three weeks to plan or an entire year, your event’s success is in the details. We’ve collected 42 small business event planning tips from the experts experienced at planning for small business events. Small Business Event Planning: What to Do First. baluens.ga: Jamillah Warner. This chart lists the startup costs for two hypothetical event-planning services. The first business is homebased and has no employees. The high-end business occupies 1, square feet of office space.